MMSS: Competitive Position Profile Analysis

Competitive Position Profile Analysis

Closely matching products and services offered with member expectations will significantly enhance the probability of increased market share. To assist credit unions in evaluating how products/services are positioned for today's members, MMSS offers a Competitive Position Profile Analysis program based on extensive research data.
This service is available in the following product areas:

Vehicle Loan Competitive Position Profile Analysis
Home Equity Competitive Position Profile Analysis
Credit Card Competitive Position Profile Analysis

Saving/Investment Products Competitive Position Profile Analysis
Checking Competitive Position Profile Analysis

Each report includes the following:

Five-year market share analysis
Peer analysis (as appropriate)
Identification of influences on current market share
Identification of market potential
Product repositioning recommendations

Targeted 12-month Action Plan to increase market share based on implementation of recommendations
Specific 12-month quantitative objectives
Return On Investment (ROI) analysis

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