MMSS: Research (Member Survey)

Research (Member Survey)

While the need for conducting member research may vary, doing so is paramount. Only members can tell you what you need to know to effectively prepare for the future as a "member-driven" financial cooperative association. The MMSS Random Sample Member Survey product is designed to provide the Board and Management Team with the information necessary to position their credit union proactively in meeting the challenges of today's increasingly competitive personal financial services industry.

Every research project is totally custom designed to meet the specific information gathering needs of each client. In addition to basic demographic information (who your members are), critical psychographic information (how and why members make decisions) is gathered through member research.

Research data can take the guesswork out of the decision-making process. It will prove invaluable in the strategic planning process and during the implementation of actions designed to attain desired growth objectives. Valuable information will be gathered, such as, but not necessarily limited to:

Demographic data
Reason for joining/using/not using
Levels of satisfaction on a variety of key issues
Degree to which expectations are met
Primary member household market share and potential analysis for core products/services.
Competitive position profile: Where and why members do business by financial institution, including the products/services used there.

Effectiveness of member communication vehicles.
Perceptions on rates, service, products, etc.
Family membership penetration/potential.
Internet access/home banking information.
Summary of delivery channel evaluation/needs
Plus much more, tailored to your specific information-gathering needs.

Vertical Line


MMSS \| County Line Road, Gilbertsville, PA 19525 \| 800.243.0171 \| www.mmss.com © 2011 Membership Marketing Support Services \| MMSS is a division of Colorworks Graphic Services, Inc.